Do not paraphrase the customer accidentally
A misheard word can change the meaning of a claim. Compare the transcript with the recording and preserve the speaker's actual language.
Verify identity and proof details
Check the spelling of the customer's name, company, role, product, dates, percentages, and outcomes before publishing.
Avoid lower-third collisions
Name and title graphics often occupy the lower part of the frame. Move captions higher while the identifier is present and return them later if appropriate.
Choose polish without losing authenticity
A consistent brand font and accent color can connect the story to the campaign. Keep animation restrained enough that the customer's delivery remains credible.
