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Video advertising

Video ad captions built to survive every feed.

Make the hook, proof, offer, and CTA understandable even before a viewer turns on sound.

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Quick answer

Video ad captions should communicate the hook immediately, remain readable over changing footage, and stay clear of platform controls and legal text. Correct claims and numbers, use high contrast, emphasize only key benefits, and burn the captions into the final MP4 for consistent playback.

Make the opening understandable without sound

The first caption should state or reinforce the hook rather than warm up slowly. A viewer should understand the problem or promise from the opening seconds.

Treat claims and numbers as high-risk words

Proof points, prices, percentages, dates, and product names need manual review. A visually polished ad with an incorrect caption still loses trust.

Design for changing backgrounds

Use an outline, shadow, or solid backdrop that keeps the words readable across light and dark shots. Preview the entire ad, not only the opening frame.

Keep a clean version for each placement

Platform interfaces occupy different areas. Position captions inside the usable frame and preserve source projects so placement can be adjusted for another placement when necessary.

Step by step

From source video to captioned MP4.

  1. 1

    Upload your video ad

    Choose an MP4 or MOV file in the browser. The spoken audio is transcribed automatically with word-level timing.

  2. 2

    Review and correct the words

    Read the transcript against the preview and fix names, brands, numbers, or specialist terms before they reach your audience.

  3. 3

    Choose and customize a caption style

    Start from one of 32+ animated presets, then adjust the font, colors, outline, background, emphasis, and position for the video.

  4. 4

    Export a burned-in MP4

    Render the captions into the video and download a finished file whose text stays consistent across social platforms and devices.

Editor walkthrough

Edit and preview before you export.

Correct words, customize the style, reposition individual lines, and preview the burned-in result.

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Continue with a specific workflow.

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Common questions

Frequently asked questions.

Why burn captions into a video ad?

Burned-in captions are always visible and preserve the chosen font, color, animation, and position. They do not depend on a viewer enabling a caption track.

How much text should a video ad caption show?

Use a short phrase that can be read in one glance. Dense sentences compete with the footage and are difficult to finish before the next cut.

Can I reuse the same caption style across ads?

Yes. Save a customized theme so a campaign can use the same font, colors, outline, and highlight treatment across multiple clips.

What video files can I upload?

AnimateCaptions accepts MP4 and MOV files up to 500 MB. It is designed for short-form clips up to two minutes long.

Can I correct the transcript before exporting?

Yes. You can click incorrect words in the browser editor, correct names or terminology, hide unwanted segments, and preview the result before export.

Are the captions permanently added to the video?

Yes. The export is an MP4 with open captions rendered into the video frames. They remain visible when the file is posted or shared.

Is AnimateCaptions free?

There is a free tier with no credit card required. Free exports include a small AnimateCaptions watermark; paid plans remove it.

Add accurate animated captions to your next clip.

Upload, correct, style, position, and export in one browser workflow.

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