The speaker remains the visual focus
Captions should reinforce delivery without sitting across the eyes, mouth, or gestures. A compact block around the middle or lower-middle often works, but the actual safe area depends on the crop.
Match caption changes to natural speech
Short phrase groups feel more conversational than full sentences. Word-level timing can emphasize the active word without asking the viewer to scan a paragraph.
Correct the words that establish credibility
Names, company terms, acronyms, and technical phrases are where transcription mistakes are most noticeable. Review them before you style the video.
Adapt when the framing changes
Jump cuts, punch-ins, and B-roll can move the subject around the frame. Adjust individual lines instead of forcing one fixed position across every shot.
